{"product_id":"atomic-hawx-prime-ski-boots-mens","title":"Atomic Hawx Prime Ski Boots - Men's","description":"\u003cdiv style=\"font-family:Nunito,Arial,sans-serif;color:#111;background:#fff\"\u003e\n\u003ch2 style=\"font-family:'Barlow Condensed',Arial,sans-serif;font-style:italic;text-transform:uppercase;margin:0 0 6px\"\u003eAtomic Hawx Prime Ski Boots \u003cspan style=\"color:#e01b24\"\u003e— Men's\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eAtomic's legendary medium-fit boot. Every Hawx Prime is built on the 100mm medium-width last that fits most skiers right out of the box, with Prolite construction for light weight and power where it counts, and Memory Fit heat-molding for shell, cuff and liner. Choose buckles or the BOA® Fit System, and your flex below.\u003c\/p\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;font-size:14px;margin:10px 0\"\u003e\n\u003ctr style=\"background:#111;color:#fff\"\u003e\n\u003cth style=\"padding:6px;text-align:left\"\u003eModel\u003c\/th\u003e\n\u003cth style=\"padding:6px\"\u003eFlex\u003c\/th\u003e\n\u003cth style=\"padding:6px\"\u003eClosure\u003c\/th\u003e\n\u003cth style=\"padding:6px\"\u003eLiner\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px\"\u003eHawx Prime 130 S BOA GW\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003e130\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003eBOA® H+i1 + cuff buckles\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003eMimic Platinum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f4f4f4\"\u003e\n\u003ctd style=\"padding:6px\"\u003eHawx Prime 120 S BOA GW\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003e120\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003eBOA® + cuff buckles\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003eMimic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px\"\u003eHawx Prime 130 S GW\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003e130\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003e4 aluminum buckles\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003eMimic Platinum\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#f4f4f4\"\u003e\n\u003ctd style=\"padding:6px\"\u003eHawx Prime 110 S GW\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003e110\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003e4 aluminum buckles\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003eMimic Gold\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:6px\"\u003eHawx Prime 100 GW\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003e100\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003e4 aluminum buckles\u003c\/td\u003e\n\u003ctd style=\"padding:6px;text-align:center\"\u003e3D Gold\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cdetails open style=\"margin:8px 0;border:1px solid #ddd\"\u003e\u003csummary style=\"background:#111;color:#fff;padding:8px;font-family:'Barlow Condensed',Arial,sans-serif;font-style:italic;cursor:pointer\"\u003eHAWX PRIME 130 S BOA GW — 2027 Black\/Red\u003c\/summary\u003e\u003cdiv style=\"padding:10px\"\u003e\n\u003cp\u003eEngineered for skiers who demand comfort and exceptional performance from the first step-in to the last high-powered turn. A robust 130 flex dominates all-mountain terrain, Prolite wraps the foot in a lightweight shell and cuff reinforced in key zones, and BOA®'s bi-directional dial micro-adjusts around your foot. The firm, heat-moldable Mimic Platinum liner with Power Ankle Lock holds your heel, Memory Fit customizes shell and cuff, Power Shift 2.0 adjusts forward lean (13°\/15°\/17°) and flex, and the removable AFS spoiler adds calf room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLast:\u003c\/strong\u003e 100mm medium width \/ MV · \u003cstrong\u003eRamp:\u003c\/strong\u003e 4° · \u003cstrong\u003eSole:\u003c\/strong\u003e Cantable GripWalk (ISO 23223) · \u003cstrong\u003eWeight:\u003c\/strong\u003e 1,936 g (26\/26.5) · Made in Romania. Also available: 2026 Cement colorway, limited sizes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/details\u003e\u003cdetails style=\"margin:8px 0;border:1px solid #ddd\"\u003e\u003csummary style=\"background:#111;color:#fff;padding:8px;font-family:'Barlow Condensed',Arial,sans-serif;font-style:italic;cursor:pointer\"\u003eHAWX PRIME 120 S BOA GW\u003c\/summary\u003e\u003cdiv style=\"padding:10px\"\u003e\u003cp\u003eThe same BOA® precision fit and 100mm Hawx last with a slightly more forgiving 120 flex — powerful for strong intermediate-to-advanced skiers who want all-day comfort. Heat-moldable Mimic liner and Memory Fit shell, GripWalk soles.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails style=\"margin:8px 0;border:1px solid #ddd\"\u003e\u003csummary style=\"background:#111;color:#fff;padding:8px;font-family:'Barlow Condensed',Arial,sans-serif;font-style:italic;cursor:pointer\"\u003eHAWX PRIME 130 S GW\u003c\/summary\u003e\u003cdiv style=\"padding:10px\"\u003e\u003cp\u003eStiff, powerful and built for hard-charging skiers. Prolite shell with Power Shift adjustable forward lean and flex, Mimic Platinum liner with 3D Stretch Toe Box, 50mm quick-release cam strap and cantable GripWalk pads. 1,812 g (26\/26.5).\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003cdetails style=\"margin:8px 0;border:1px solid #ddd\"\u003e\u003csummary style=\"background:#111;color:#fff;padding:8px;font-family:'Barlow Condensed',Arial,sans-serif;font-style:italic;cursor:pointer\"\u003eHAWX PRIME 110 S GW \u0026amp; 100 GW\u003c\/summary\u003e\u003cdiv style=\"padding:10px\"\u003e\u003cp\u003e\u003cstrong\u003e110 S GW:\u003c\/strong\u003e the all-mountain go-to for direct, responsive skiing — Prolite, Mimic Gold heat-moldable liner and Power Shift (13°\/15°\/17°). \u003cstrong\u003e100 GW:\u003c\/strong\u003e medium flex and medium fit for day-in, day-out comfort, with a pre-shaped 3D Gold liner and Memory Fit. Both use cantable GripWalk pads.\u003c\/p\u003e\u003c\/div\u003e\u003c\/details\u003e\u003ch3 style=\"font-family:'Barlow Condensed',Arial,sans-serif;font-style:italic;text-transform:uppercase\"\u003eSizing \u0026amp; Boot Fitting\u003c\/h3\u003e\n\u003cp\u003eSizes are Mondopoint (foot length in cm). Every boot we sell includes a professional fitting — liner and shell heat-molding, footbed and cuff alignment — at our Midway and Heber City shops.\u003c\/p\u003e\n\u003cp style=\"font-size:13px;color:#555\"\u003eGravity Coalition — Midway \u0026amp; Heber City, Utah · 801-448-6096\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Atomic","offers":[{"title":"Hawx Prime 130 S GW \/ 25\/25.5 - Black\/Red","offer_id":44529306271988,"sku":"","price":975.0,"currency_code":"USD","in_stock":false},{"title":"Hawx Prime 130 S GW \/ 26\/26.5 - Black\/Red","offer_id":44529306370292,"sku":"","price":975.0,"currency_code":"USD","in_stock":false},{"title":"Hawx Prime 130 S GW \/ 27\/27.5 - Black\/Red","offer_id":43458965405940,"sku":"AE502660027X","price":975.0,"currency_code":"USD","in_stock":false},{"title":"Hawx Prime 130 S GW \/ 28\/28.5 - Black\/Red","offer_id":43458966651124,"sku":"AE502660028X","price":975.0,"currency_code":"USD","in_stock":false},{"title":"Hawx Prime 130 S GW \/ 29\/29.5 - Black\/Red","offer_id":43458966946036,"sku":"AE502660029X","price":975.0,"currency_code":"USD","in_stock":false},{"title":"Hawx Prime 130 S GW \/ 30\/30.5 - 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