[{"id":411994947828,"handle":"all-products","updated_at":"2025-06-12T10:50:56-06:00","published_at":"2023-08-02T11:47:25-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"All Products","body_html":""},{"id":410096009460,"handle":"all-mountain-ski-sale","title":"All-Mountain Ski Sale","updated_at":"2025-06-07T09:55:14-06:00","body_html":"","published_at":"2023-02-14T12:27:11-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sale"},{"column":"tag","relation":"equals","condition":"All-Mountain"}],"published_scope":"global","image":{"created_at":"2023-02-14T12:27:10-07:00","alt":null,"width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/All_Mountain_Ski_Sale.jpg?v=1676402831"}},{"id":407456907508,"handle":"all-mountain-skiing","title":"All-Mountain Skis","updated_at":"2025-06-07T09:55:14-06:00","body_html":"","published_at":"2022-11-01T09:09:42-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All-Mountain"}],"published_scope":"global","image":{"created_at":"2022-11-01T09:09:41-06:00","alt":null,"width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/All_Mountain_Skiing.jpg?v=1667315382"}},{"id":283468169411,"handle":"armada-skis","title":"Armada","updated_at":"2025-04-24T14:09:39-06:00","body_html":"\u003carticle class=\"module module--text\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"text__body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOC’s business plan began simply:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e“Armada. What skiing will become.”\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e \u003c\/b\u003eIn November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn June 2015 Armada moved the headquarters to Park City, Utah…\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","published_at":"2021-10-28T11:36:02-06:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Armada"}],"published_scope":"global","image":{"created_at":"2021-10-28T11:35:59-06:00","alt":null,"width":1000,"height":1000,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/armada_logo_stack_black_0.png?v=1635442560"}},{"id":717914117,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2025-06-12T12:29:18-06:00","body_html":null,"published_at":"2017-11-14T20:23:00-07:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"global"},{"id":387011215604,"handle":"mens-skis","title":"Men's Skis","updated_at":"2025-06-10T08:25:21-06:00","body_html":"","published_at":"2021-11-10T14:36:26-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Skis"},{"column":"title","relation":"not_contains","condition":"Women"},{"column":"title","relation":"not_contains","condition":"Kids"}],"published_scope":"global","image":{"created_at":"2021-11-10T14:44:36-07:00","alt":null,"width":184,"height":1200,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/AA0028196_0_VANTAGE_107_TI.jpg.cq5dam.web.1200.1200.jpg?v=1636580677"}},{"id":717946885,"handle":"newest-products","title":"Newest Products","updated_at":"2025-06-12T12:29:18-06:00","body_html":"\u003cp\u003eHang onto the old... enjoy the new!\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0970\/5364\/files\/Vintage_Salomon_Snowboard_large.jpg?v=1522027892\" alt=\"\"\u003e\u003c\/p\u003e","published_at":"2017-11-14T20:23:02-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"global","image":{"created_at":"2018-03-25T16:29:52-06:00","alt":"","width":640,"height":304,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Vintage_Salomon_Snowboard.jpg?v=1522016992"}},{"id":410095911156,"handle":"powder-ski-sale","title":"Powder Ski Sale","updated_at":"2025-06-07T09:55:14-06:00","body_html":"","published_at":"2023-02-14T12:21:55-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sale"},{"column":"tag","relation":"equals","condition":"powder skis"}],"published_scope":"global","image":{"created_at":"2023-02-14T12:25:18-07:00","alt":null,"width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Powder_Ski_Sale.jpg?v=1676402719"}},{"id":33282818096,"handle":"ski","updated_at":"2025-06-11T21:00:01-06:00","published_at":"2018-04-13T19:19:29-06:00","sort_order":"price-desc","template_suffix":"ski-landing","published_scope":"global","title":"Powder Skiing Collection","body_html":"\u003cp\u003e269 East Main Street Midway Utah - Powder Ski Shop\u003c\/p\u003e\n\u003cp\u003eWe are focused on powder, resort, and backcountry skis. We also have park\/pipe skis, for all the local rippers. We have the best setups to hike Jupiter Peak, shred the backside of Brighton into Snake Creek, and ride with comfort and confidence in the Park City, Cottonwood Canyons, and all over the Wasatch Mountains.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2018-04-13T19:19:40-06:00","alt":"","width":1000,"height":600,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Pow_Ski.png?v=1523668780"}},{"id":407410049268,"handle":"powder-skiing","title":"Powder Skis","updated_at":"2025-06-10T08:25:21-06:00","body_html":"","published_at":"2022-10-28T16:26:08-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"powder skis"}],"published_scope":"global","image":{"created_at":"2022-10-28T16:26:06-06:00","alt":null,"width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Powderskiing.jpg?v=1666995967"}},{"id":83040709,"handle":"sale","title":"Sale","updated_at":"2025-06-12T10:50:12-06:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSnowboards, Skis, Backcountry Packs, Apparel, Run, Hike, Camp Gear \u0026amp; Bikes all on sale! \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eUp To 60% OFF!\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e269 E Main Street Midway Utah. Run + Ride Shop!\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e","published_at":"2018-07-15T22:17:52-06:00","sort_order":"manual","template_suffix":"search-results","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sale"}],"published_scope":"global","image":{"created_at":"2019-11-16T06:45:46-07:00","alt":null,"width":223,"height":226,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/image_8670b2e6-1e2c-4fd8-9f3a-592298b7767a.jpg?v=1603494809"}},{"id":160103727152,"handle":"ski-sale-gravity-coalition-midway-utah-atomic-salomon-scott-skis-and-bindings-on-sale","title":"Skiing Sale","updated_at":"2025-06-07T09:55:14-06:00","body_html":"\u003cp\u003ePast Season Skis on Sale now. Focused on Powder, FreeRide, and Backcountry Skis and Bindings. Atomic, Salomon, and Scott Skis and Boots are on Sale Now.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0970\/5364\/files\/Bent_Chetler_480x480.png?v=1583000942\" alt=\"\"\u003e\u003c\/p\u003e","published_at":"2020-02-29T09:59:29-07:00","sort_order":"price-desc","template_suffix":"ski","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sale"},{"column":"type","relation":"contains","condition":"ski"}],"published_scope":"global","image":{"created_at":"2020-02-29T11:29:15-07:00","alt":null,"width":1481,"height":841,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Bent_Chetler.png?v=1583000956"}},{"id":387086844148,"handle":"womens-skis","title":"Women's Skis","updated_at":"2025-06-10T08:25:21-06:00","body_html":"","published_at":"2021-11-12T08:01:00-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Skis"},{"column":"title","relation":"not_contains","condition":"Kids"}],"published_scope":"global","image":{"created_at":"2021-11-12T08:00:59-07:00","alt":null,"width":800,"height":600,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/L41497200_QST_LUX_92.jpg?v=1636729260"}}]
The ARW 96 is our marquee women’s all-mountain freestyle ski. It’s unique Poplar-Ash Core reduces weight while adding pop for a stable yet responsive feel. From jumps to jibs, switch skiing to tree skiing, you can remain calm and collected, and let your style do the talking. The ARW 96 wants to do it all.
The ARW 106 UL is the evolution of the long-sought one-ski quiver for the shredder who does a little bit of everything. An ultralight Caruba Core lowers the swing-weight and keeps things light when boosting airs or hitting the bootpack to get that secret stash. The Smear Tech base’s edgeless beveled tips and tails help the ski effortlessly float in powder and charge through crud without deflecting while enabling a surfy feel and catch-free butters. With sizes going up to 180 and 188, we expect plenty of your guy friends looking for versatile performance with a unique, ultralight construction to pick these up as well. Chase powder, lap the park, carve up groomers and slay the bumps. The ARW 106 UL is ready for anything.
