[{"id":411994947828,"handle":"all-products","updated_at":"2025-05-21T20:00:24-06:00","published_at":"2023-08-02T11:47:25-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"All Products","body_html":""},{"id":410096009460,"handle":"all-mountain-ski-sale","title":"All-Mountain Ski Sale","updated_at":"2025-05-15T17:45:02-06:00","body_html":"","published_at":"2023-02-14T12:27:11-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sale"},{"column":"tag","relation":"equals","condition":"All-Mountain"}],"published_scope":"global","image":{"created_at":"2023-02-14T12:27:10-07:00","alt":null,"width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/All_Mountain_Ski_Sale.jpg?v=1676402831"}},{"id":407456907508,"handle":"all-mountain-skiing","title":"All-Mountain Skis","updated_at":"2025-05-15T17:45:02-06:00","body_html":"","published_at":"2022-11-01T09:09:42-06:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All-Mountain"}],"published_scope":"global","image":{"created_at":"2022-11-01T09:09:41-06:00","alt":null,"width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/All_Mountain_Skiing.jpg?v=1667315382"}},{"id":283468169411,"handle":"armada-skis","title":"Armada","updated_at":"2025-04-24T14:09:39-06:00","body_html":"\u003carticle class=\"module module--text\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"text__body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOC’s business plan began simply:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e“Armada. What skiing will become.”\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e \u003c\/b\u003eIn November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn June 2015 Armada moved the headquarters to Park City, Utah…\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","published_at":"2021-10-28T11:36:02-06:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Armada"}],"published_scope":"global","image":{"created_at":"2021-10-28T11:35:59-06:00","alt":null,"width":1000,"height":1000,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/armada_logo_stack_black_0.png?v=1635442560"}},{"id":717914117,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2025-05-21T20:00:24-06:00","body_html":null,"published_at":"2017-11-14T20:23:00-07:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"global"},{"id":387011215604,"handle":"mens-skis","title":"Men's Skis","updated_at":"2025-05-17T13:00:25-06:00","body_html":"","published_at":"2021-11-10T14:36:26-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Skis"},{"column":"title","relation":"not_contains","condition":"Women"},{"column":"title","relation":"not_contains","condition":"Kids"}],"published_scope":"global","image":{"created_at":"2021-11-10T14:44:36-07:00","alt":null,"width":184,"height":1200,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/AA0028196_0_VANTAGE_107_TI.jpg.cq5dam.web.1200.1200.jpg?v=1636580677"}},{"id":717946885,"handle":"newest-products","title":"Newest Products","updated_at":"2025-05-21T20:00:24-06:00","body_html":"\u003cp\u003eHang onto the old... enjoy the new!\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0970\/5364\/files\/Vintage_Salomon_Snowboard_large.jpg?v=1522027892\" alt=\"\"\u003e\u003c\/p\u003e","published_at":"2017-11-14T20:23:02-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"global","image":{"created_at":"2018-03-25T16:29:52-06:00","alt":"","width":640,"height":304,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Vintage_Salomon_Snowboard.jpg?v=1522016992"}},{"id":410095911156,"handle":"powder-ski-sale","title":"Powder Ski Sale","updated_at":"2025-05-15T17:45:02-06:00","body_html":"","published_at":"2023-02-14T12:21:55-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sale"},{"column":"tag","relation":"equals","condition":"powder skis"}],"published_scope":"global","image":{"created_at":"2023-02-14T12:25:18-07:00","alt":null,"width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Powder_Ski_Sale.jpg?v=1676402719"}},{"id":33282818096,"handle":"ski","updated_at":"2025-05-21T14:55:27-06:00","published_at":"2018-04-13T19:19:29-06:00","sort_order":"price-desc","template_suffix":"ski-landing","published_scope":"global","title":"Powder Skiing Collection","body_html":"\u003cp\u003e269 East Main Street Midway Utah - Powder Ski Shop\u003c\/p\u003e\n\u003cp\u003eWe are focused on powder, resort, and backcountry skis. We also have park\/pipe skis, for all the local rippers. We have the best setups to hike Jupiter Peak, shred the backside of Brighton into Snake Creek, and ride with comfort and confidence in the Park City, Cottonwood Canyons, and all over the Wasatch Mountains.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2018-04-13T19:19:40-06:00","alt":"","width":1000,"height":600,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Pow_Ski.png?v=1523668780"}},{"id":84538687536,"handle":"powder-skis","title":"Powder Skis","updated_at":"2025-04-24T14:09:40-06:00","body_html":"\u003cp\u003eGravity Coalitions Top Pick in Skis for Utah Pow!\u003c\/p\u003e\n\u003cp\u003eYou will never forget your great days on these skis in endless pow, steeps, and confidence.\u003c\/p\u003e","published_at":"2018-12-04T21:06:15-07:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Skis"},{"column":"type","relation":"equals","condition":"Ski Bag"},{"column":"type","relation":"equals","condition":"Downhill Skis"}],"published_scope":"global","image":{"created_at":"2018-12-04T21:09:41-07:00","alt":null,"width":1250,"height":600,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Bent-Chetler_3b7852ff-f948-461c-855f-20afeef2fe6d.jpg?v=1543982981"}},{"id":407410049268,"handle":"powder-skiing","title":"Powder Skis","updated_at":"2025-05-17T13:00:25-06:00","body_html":"","published_at":"2022-10-28T16:26:08-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"powder skis"}],"published_scope":"global","image":{"created_at":"2022-10-28T16:26:06-06:00","alt":null,"width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Powderskiing.jpg?v=1666995967"}},{"id":83040709,"handle":"sale","title":"Sale","updated_at":"2025-05-21T20:00:24-06:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSnowboards, Skis, Backcountry Packs, Apparel, Run, Hike, Camp Gear \u0026amp; Bikes all on sale! \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eUp To 60% OFF!\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e269 E Main Street Midway Utah. Run + Ride Shop!\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e","published_at":"2018-07-15T22:17:52-06:00","sort_order":"manual","template_suffix":"search-results","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sale"}],"published_scope":"global","image":{"created_at":"2019-11-16T06:45:46-07:00","alt":null,"width":223,"height":226,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/image_8670b2e6-1e2c-4fd8-9f3a-592298b7767a.jpg?v=1603494809"}},{"id":160103727152,"handle":"ski-sale-gravity-coalition-midway-utah-atomic-salomon-scott-skis-and-bindings-on-sale","title":"Skiing Sale","updated_at":"2025-05-15T17:45:02-06:00","body_html":"\u003cp\u003ePast Season Skis on Sale now. Focused on Powder, FreeRide, and Backcountry Skis and Bindings. Atomic, Salomon, and Scott Skis and Boots are on Sale Now.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0970\/5364\/files\/Bent_Chetler_480x480.png?v=1583000942\" alt=\"\"\u003e\u003c\/p\u003e","published_at":"2020-02-29T09:59:29-07:00","sort_order":"price-desc","template_suffix":"ski","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sale"},{"column":"type","relation":"contains","condition":"ski"}],"published_scope":"global","image":{"created_at":"2020-02-29T11:29:15-07:00","alt":null,"width":1481,"height":841,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Bent_Chetler.png?v=1583000956"}},{"id":387086844148,"handle":"womens-skis","title":"Women's Skis","updated_at":"2025-05-17T13:00:25-06:00","body_html":"","published_at":"2021-11-12T08:01:00-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Skis"},{"column":"title","relation":"not_contains","condition":"Kids"}],"published_scope":"global","image":{"created_at":"2021-11-12T08:00:59-07:00","alt":null,"width":800,"height":600,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/L41497200_QST_LUX_92.jpg?v=1636729260"}}]
Bringing light to new heights, the ARV 116 JJ UL floats like a butterfly and cuts like a butter knife for a definitive BC freestyle experience. The JJ UL is 25% lighter than the original JJ and has been a team favorite since its inception. With less weight through the tip and tail, the JJ UL utilizes our lightest Caruba Core to create a uniquely lightweight and smooth ride when the going gets deep. Powder hounds, this ski will move fast off the shelves. Act fast, and put this limited edition JJ on your feet.
ARV 106 has been our most versatile all-mountain freestyle ski since its inception. It brings an ultra-playful yet stable ride to high performance skiers tired of tossing sticks in the trash every half season. The ARV 106 features Smear Tech's edgeless base beveling in tip and tail, enhancing soft snow performance and adding additional release. It's reinforced with AR75 Sidewall construction and a Poplar-Ash Core to absorb high speed chatter and any rail, wall or concrete you can press them on. The ARV 106 is as at home surfing the white wave as it is thrashing the pro park.
The ARV 86 boosts the fun factor with a Poplar-Ash Core for increased spring and confidence in the park and in the trees. Featuring AR Freestyle Rocker and AR75 Sidewall construction, the ARV 86 is built to press, butter, and smear to your heart’s content.
