[{"id":411994947828,"handle":"all-products","updated_at":"2025-09-02T16:12:38-06:00","published_at":"2023-08-02T11:47:25-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"All Products","body_html":""},{"id":283468169411,"handle":"armada-skis","title":"Armada","updated_at":"2025-08-28T17:18:37-06:00","body_html":"\u003carticle class=\"module module--text\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"text__body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOC’s business plan began simply:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e“Armada. What skiing will become.”\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e \u003c\/b\u003eIn November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn June 2015 Armada moved the headquarters to Park City, Utah…\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","published_at":"2021-10-28T11:36:02-06:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Armada"}],"published_scope":"global","image":{"created_at":"2021-10-28T11:35:59-06:00","alt":null,"width":1000,"height":1000,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/armada_logo_stack_black_0.png?v=1635442560"}},{"id":717914117,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2025-09-02T16:13:04-06:00","body_html":null,"published_at":"2017-11-14T20:23:00-07:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"global"},{"id":717946885,"handle":"newest-products","title":"Newest Products","updated_at":"2025-09-02T16:13:04-06:00","body_html":"\u003cp\u003eHang onto the old... enjoy the new!\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0970\/5364\/files\/Vintage_Salomon_Snowboard_large.jpg?v=1522027892\" alt=\"\"\u003e\u003c\/p\u003e","published_at":"2017-11-14T20:23:02-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"global","image":{"created_at":"2018-03-25T16:29:52-06:00","alt":"","width":640,"height":304,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Vintage_Salomon_Snowboard.jpg?v=1522016992"}},{"id":33282818096,"handle":"ski","updated_at":"2025-09-02T05:01:48-06:00","published_at":"2018-04-13T19:19:29-06:00","sort_order":"price-desc","template_suffix":"ski-landing","published_scope":"global","title":"Powder Skiing Collection","body_html":"\u003cp\u003e269 East Main Street Midway Utah - Powder Ski Shop\u003c\/p\u003e\n\u003cp\u003eWe are focused on powder, resort, and backcountry skis. We also have park\/pipe skis, for all the local rippers. We have the best setups to hike Jupiter Peak, shred the backside of Brighton into Snake Creek, and ride with comfort and confidence in the Park City, Cottonwood Canyons, and all over the Wasatch Mountains.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","image":{"created_at":"2018-04-13T19:19:40-06:00","alt":"","width":1000,"height":600,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Pow_Ski.png?v=1523668780"}},{"id":84538687536,"handle":"powder-skis","title":"Powder Skis","updated_at":"2025-09-02T05:01:48-06:00","body_html":"\u003cp\u003eGravity Coalitions Top Pick in Skis for Utah Pow!\u003c\/p\u003e\n\u003cp\u003eYou will never forget your great days on these skis in endless pow, steeps, and confidence.\u003c\/p\u003e","published_at":"2018-12-04T21:06:15-07:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Skis"},{"column":"type","relation":"equals","condition":"Ski Bag"},{"column":"type","relation":"equals","condition":"Downhill Skis"}],"published_scope":"global","image":{"created_at":"2018-12-04T21:09:41-07:00","alt":null,"width":1250,"height":600,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Bent-Chetler_3b7852ff-f948-461c-855f-20afeef2fe6d.jpg?v=1543982981"}},{"id":407410049268,"handle":"powder-skiing","title":"Powder Skis","updated_at":"2025-09-02T05:01:48-06:00","body_html":"","published_at":"2022-10-28T16:26:08-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"powder skis"}],"published_scope":"global","image":{"created_at":"2022-10-28T16:26:06-06:00","alt":null,"width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Powderskiing.jpg?v=1666995967"}}]
The AR ONE 120 is a focused freeride and all-mountain weapon with powerful performance and exceptional fit. Direct power transfer is driven through the spine by the stout, smooth 120 flex, and the Kush Damping Bootboard and fully-customizable shell and liner absorb vibration and impacts while giving a comfortable fit that snugly secures the foot and ankle without pressure points. Charge harder while staying comfortable all day long.
HYBRID CABRIO CONSTRUCTION
NATTY FLEX
SLINGSHOT BUCKLE
MEMORY FIT
100MM LAST
AR ONE PRO LINER
ANCHOR FIT HEEL POCKET
NEOPRENE TOEBOX
PU Y-BAND
KUSH DAMPING BOOT BOARD
POWER SHIFT
ADAPTIVE FIT SYSTEM (AFS) CUFF
CUFF ALIGNMENT
WATERSEALING
MICRO-ADJUSTABLE BUCKLES
TEAM ELASTIC CAM 50MM POWERSTRAP
EZ ON N' OFF
2 KOMPONENT KUFF
GRIPWALK
MID GRIP
RECYCLED PLASTICS
REPLACEABLE CRITICAL HARDWARE
Key Features
Hybrid Cabrio Construction
Cabrio comfort. 4-buckle performance. The best of both worlds with a dual overlap wraparound fit through the forefoot and cuff.
Natty Flex
Intuitive flex profile. Powerful. Progressive flex through the spine. Deep, plush feel in the tongue.
Slingshot Buckle
Unique Slingshot Buckle with multi-vector tension delivers ultra-secure heel hold and comfortable fit.
Memory Fit
Custom heat moldable process for the shell providing the perfect fit.
AR One Pro Liner
Heat moldable, customizable fit liner with PU Y-Band, and Pre-molded Anchor Fit heel and ankle pockets.
PU Y-Band
Provides grip between the liner and shell reducing vertical shear for a more secure, locked in fit through the heel.
Kush Damping Boot Board
PU construction absorbs vibration for a smoother feel and softer landings. Plus its chill.
Power Shift
Chip and screw set allowing for cutomizable flex adjustment
Cuff Alignment
Easy medial and lateral cuff alignment adjustment via two screws and washers.
Team Elastic Cam 50mm Powerstrap
Premium power strap with elastic that promotes natural flex feel and absorbs vibration.
GripWalk
GripWalk sole for more grip while walking or dancing.
Fully Customizable Fit
Custom moldable shell and liner for a comfortable, high performance personalized fit.
Maximum Power
Stout flex for efficient power transfer and hard charging.
Ultra-Secure Heel Hold
Heel is locked in place without uncomfortable pressure thanks to the Slingshot Buckle and Anchor Fit Heel Pocket.
