[{"id":411994947828,"handle":"all-products","updated_at":"2025-05-31T13:41:00-06:00","published_at":"2023-08-02T11:47:25-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"All Products","body_html":""},{"id":283468169411,"handle":"armada-skis","title":"Armada","updated_at":"2025-04-24T14:09:39-06:00","body_html":"\u003carticle class=\"module module--text\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"text__body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOC’s business plan began simply:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e“Armada. 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["Men","snow jacket"]
Winter Clearance and Past Season Bikes and Gear Up to 60% off. Please contact us with anything you need.
A classic Armada apparel piece if there ever was one. Stylish and warm thanks to the 60g PolyFill Insulation throughout. Throw a hoody underneath and be out on the slopes for days or wear it to that event that requires a “button up”.
