[{"id":411994947828,"handle":"all-products","updated_at":"2026-06-07T05:01:29-06:00","published_at":"2023-08-02T11:47:25-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"All Products","body_html":""},{"id":283468169411,"handle":"armada-skis","title":"Armada","updated_at":"2026-06-05T22:27:57-06:00","body_html":"\u003carticle class=\"module module--text\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"text__body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOC’s business plan began simply:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e“Armada. What skiing will become.”\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e \u003c\/b\u003eIn November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn June 2015 Armada moved the headquarters to Park City, Utah…\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","published_at":"2021-10-28T11:36:02-06:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Armada"}],"published_scope":"global","image":{"created_at":"2021-10-28T11:35:59-06:00","alt":null,"width":1000,"height":1000,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/armada_logo_stack_black_0.png?v=1635442560"}},{"id":156312698928,"handle":"backcountry-touring-and-safety-gear","title":"Backcountry","updated_at":"2026-06-05T21:15:44-06:00","body_html":"\u003cp\u003eAs experienced skiers and snowboarders in the backcountry we have put together the essential collection to stay safe, comfortable, efficient, and ripping in the backcountry.\u003c\/p\u003e\n\u003cp\u003eNothing on earth is better than that backcountry pow! Skins, Beacons, Shovels, Probes, Avalanche Packs, and other safety and backcountry equipment now available at Gravity Coalition.\u003c\/p\u003e","published_at":"2019-11-16T13:44:19-07:00","sort_order":"manual","template_suffix":"backcountry-landing","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Backcountry"}],"published_scope":"global","image":{"created_at":"2019-12-14T12:18:00-07:00","alt":"","width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/arbor_pow_shredder.jpg?v=1667332554"}},{"id":410256933108,"handle":"backcountry-sale","title":"Backcountry 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know you will rip!\u003c\/p\u003e","image":{"created_at":"2023-05-02T05:56:50-06:00","alt":null,"width":1420,"height":800,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/image_06e70639-354a-488c-9722-295c385e46c3.jpg?v=1683028611"}},{"id":396874186996,"handle":"winter-apparel","title":"Winter Apparel","updated_at":"2026-06-05T23:01:34-06:00","body_html":"","published_at":"2022-03-08T17:09:01-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"type","relation":"equals","condition":"Balaclava"},{"column":"type","relation":"equals","condition":"Baselayer"},{"column":"type","relation":"equals","condition":"Beanie"},{"column":"type","relation":"equals","condition":"Boy's Jacket"},{"column":"type","relation":"equals","condition":"Girl's Jacket"},{"column":"type","relation":"equals","condition":"Hood"},{"column":"type","relation":"equals","condition":"Hoodie"},{"column":"type","relation":"equals","condition":"Kid's Snow 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The Haydon is a 3-layer GORE TEX shell jacket purpose-built to meet the demands of mountain athletes. Maximum waterproof protection and ultimate breathability, downhill and uphill in any conditions.
TECH FEATURES
Fully Taped Seams with GORE-SEAM® Tape
YKK® Water Repellent Zippers
CohaesiveTM Embedded Cord Locks at Hood and Hem
Helmet Compatible Hood with Reinforced Brim
Large Interior Power Mesh Pocket
Interior secure zippered pocket with media port
Adjustable Hem
Adjustable Cuffs
Lycra Wrist Gaiters
Microfleece Chin Guard
Pit Vents
4-Way Stretch Adjustable Powder Skirt
Fully Taped Seams with GORE-SEAM® Tape
The most technical seam tape on the market keeps out moisture at stitching connections.
YKK® Water Repellent Zippers
YKK’s top of the line Vislon zipper with offset teeth and Polyurethane coating improves water resistance to seal out the elements.
CohaesiveTM Embedded Cord Locks at Hood and Hem
Integrated cinch system for perfect OTH application.
Helmet Compatible Hood with Reinforced Brim
Protective edge on hood for elevated performance and protection.
Large Interior Power Mesh Pocket
Elastic and mesh stash pocket to store oversized or bulky extras.
