[{"id":411994947828,"handle":"all-products","updated_at":"2026-05-16T13:13:53-06:00","published_at":"2023-08-02T11:47:25-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"All Products","body_html":""},{"id":283468169411,"handle":"armada-skis","title":"Armada","updated_at":"2026-04-07T05:01:51-06:00","body_html":"\u003carticle class=\"module module--text\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"text__body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOC’s business plan began simply:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e“Armada. What skiing will become.”\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e \u003c\/b\u003eIn November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn June 2015 Armada moved the headquarters to Park City, Utah…\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","published_at":"2021-10-28T11:36:02-06:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Armada"}],"published_scope":"global","image":{"created_at":"2021-10-28T11:35:59-06:00","alt":null,"width":1000,"height":1000,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/armada_logo_stack_black_0.png?v=1635442560"}},{"id":156312698928,"handle":"backcountry-touring-and-safety-gear","title":"Backcountry","updated_at":"2026-05-15T05:01:35-06:00","body_html":"\u003cp\u003eAs experienced skiers and snowboarders in the backcountry we have put together the essential collection to stay safe, comfortable, efficient, and ripping in the backcountry.\u003c\/p\u003e\n\u003cp\u003eNothing on earth is better than that backcountry pow! Skins, Beacons, Shovels, Probes, Avalanche Packs, and other safety and backcountry equipment now available at Gravity Coalition.\u003c\/p\u003e","published_at":"2019-11-16T13:44:19-07:00","sort_order":"manual","template_suffix":"backcountry-landing","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Backcountry"}],"published_scope":"global","image":{"created_at":"2019-12-14T12:18:00-07:00","alt":"","width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/arbor_pow_shredder.jpg?v=1667332554"}},{"id":717914117,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2026-05-16T13:13:53-06:00","body_html":null,"published_at":"2017-11-14T20:23:00-07:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"global"},{"id":387012526324,"handle":"mens-backcountry-ski-equipment","title":"Men's Backcountry Gear","updated_at":"2026-05-15T05:01:35-06:00","body_html":"","published_at":"2021-11-10T15:19:33-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Backcountry"},{"column":"title","relation":"not_contains","condition":"Women"},{"column":"title","relation":"not_contains","condition":"Kids"}],"published_scope":"global","image":{"created_at":"2021-11-10T15:19:31-07:00","alt":"","width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/800-universal.jpg?v=1667340675"}},{"id":717946885,"handle":"newest-products","title":"Newest Products","updated_at":"2026-05-16T13:13:53-06:00","body_html":"\u003cp\u003eHang onto the old... enjoy the new!\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0970\/5364\/files\/Vintage_Salomon_Snowboard_large.jpg?v=1522027892\" alt=\"\"\u003e\u003c\/p\u003e","published_at":"2017-11-14T20:23:02-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"global","image":{"created_at":"2018-03-25T16:29:52-06:00","alt":"","width":640,"height":304,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Vintage_Salomon_Snowboard.jpg?v=1522016992"}},{"id":387061055732,"handle":"womens-backcountry-gear","title":"Women's Backcountry Gear","updated_at":"2026-05-15T05:01:35-06:00","body_html":"","published_at":"2021-11-11T16:52:46-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Backcountry"},{"column":"title","relation":"not_contains","condition":"- Men"}],"published_scope":"global","image":{"created_at":"2021-11-11T16:52:44-07:00","alt":"","width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/FW21_Armada_Touring_01999.jpg?v=1667343680"}}]
["Backcountry"]
New Year Bike, Ski, and Snowboard Gear Up to 60% off. Please contact us with anything you need.
The binding that changed everyghing is back and better than ever. The SHIFT² MN 13 has an updated AFD and toepiece construction for enhanced downhill performance while maintaining uphill capability and efficiency.
Features
POWER: Low profile Chassis
EASE OF USE: Crampon system
COMPATIBILITY & NORMS: Multi Norm (MN)
Hike and Ride Switch
THE UPSIDE
MULTI NORM Versatility
Run what ya brung. Multi Norm adjustability works with ISO/DIN/Alpine boots, touring boots, or GRIPWALK boots.
Backcountry Ready
Does it all with tech toe uphill efficiency and DIN downhill security in a single package.
Ultimate Security
High DIN range and superior elastic travel keep you connected when charging through rough terrain in bounds or out.
