[{"id":411994947828,"handle":"all-products","updated_at":"2025-05-15T18:25:07-06:00","published_at":"2023-08-02T11:47:25-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"All Products","body_html":""},{"id":283468169411,"handle":"armada-skis","title":"Armada","updated_at":"2025-04-24T14:09:39-06:00","body_html":"\u003carticle class=\"module module--text\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"text__body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOC’s business plan began simply:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e“Armada. What skiing will become.”\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e \u003c\/b\u003eIn November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. 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Style, performance and comfort meet in the Nisswa. This full-zip, hooded down jacket has delivers maximum warmth with 800-fill Allied Feather down insulation, while the 87% nylon 13% elastane fabric is super stretchy for maximum comfort and range of motion. Pull on the hood, cinch the hem and toss a shell over the Nisswa when conditions turn downright apocalyptic, or stash the ultra-packable layer into its own pocket and toss it in a pack when things warm up. Zip handwarmer and chest pockets help store the essentials.
TECH FEATURES
YKK® Zippers
Adjustable Hem
Pit Zips
Handwarmer Pockets
Right Hand Packable Pocket
Stretch Material
Allied Feather & Down Fill
External Chest Pocket
Fitted Hood
Cuff Thumbloops
SPECIFICATIONS
Development Type : Carry Over Lifting
Fabric : 87% Nylon 13% Elastane
Insulation : Down: Allied Feather & Down Duck 90/10 Duck Down 850 Fill Power
