[{"id":411994947828,"handle":"all-products","updated_at":"2025-06-12T10:50:56-06:00","published_at":"2023-08-02T11:47:25-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"All Products","body_html":""},{"id":283468169411,"handle":"armada-skis","title":"Armada","updated_at":"2025-04-24T14:09:39-06:00","body_html":"\u003carticle class=\"module module--text\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"text__body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOC’s business plan began simply:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e“Armada. What skiing will become.”\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e \u003c\/b\u003eIn November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn June 2015 Armada moved the headquarters to Park City, Utah…\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","published_at":"2021-10-28T11:36:02-06:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Armada"}],"published_scope":"global","image":{"created_at":"2021-10-28T11:35:59-06:00","alt":null,"width":1000,"height":1000,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/armada_logo_stack_black_0.png?v=1635442560"}},{"id":717914117,"handle":"best-selling-products","title":"Best Selling Products","updated_at":"2025-06-12T10:50:56-06:00","body_html":null,"published_at":"2017-11-14T20:23:00-07:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Best Selling"},{"column":"title","relation":"not_contains","condition":"Best Selling"}],"published_scope":"global"},{"id":717946885,"handle":"newest-products","title":"Newest Products","updated_at":"2025-06-12T10:50:56-06:00","body_html":"\u003cp\u003eHang onto the old... enjoy the new!\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0970\/5364\/files\/Vintage_Salomon_Snowboard_large.jpg?v=1522027892\" alt=\"\"\u003e\u003c\/p\u003e","published_at":"2017-11-14T20:23:02-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Newest"},{"column":"title","relation":"not_contains","condition":"Newest"}],"published_scope":"global","image":{"created_at":"2018-03-25T16:29:52-06:00","alt":"","width":640,"height":304,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Vintage_Salomon_Snowboard.jpg?v=1522016992"}},{"id":84538687536,"handle":"powder-skis","title":"Powder Skis","updated_at":"2025-06-10T08:25:21-06:00","body_html":"\u003cp\u003eGravity Coalitions Top Pick in Skis for Utah Pow!\u003c\/p\u003e\n\u003cp\u003eYou will never forget your great days on these skis in endless pow, steeps, and confidence.\u003c\/p\u003e","published_at":"2018-12-04T21:06:15-07:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Skis"},{"column":"type","relation":"equals","condition":"Ski Bag"},{"column":"type","relation":"equals","condition":"Downhill Skis"}],"published_scope":"global","image":{"created_at":"2018-12-04T21:09:41-07:00","alt":null,"width":1250,"height":600,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Bent-Chetler_3b7852ff-f948-461c-855f-20afeef2fe6d.jpg?v=1543982981"}},{"id":407410049268,"handle":"powder-skiing","title":"Powder Skis","updated_at":"2025-06-10T08:25:21-06:00","body_html":"","published_at":"2022-10-28T16:26:08-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"powder skis"}],"published_scope":"global","image":{"created_at":"2022-10-28T16:26:06-06:00","alt":null,"width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/Powderskiing.jpg?v=1666995967"}}]
Finally, a ski designed from the ground up for shorter sizes. A long turn radius and stout construction with a 112 mm waist are baked into a design specifically for anyone who doesn’t require extra length but needs the stability to charge.
EST FREERIDE ROCKER
Forebody rocker with extra tip taper ensures float in the soft stuff, while positive camber underfoot with no tail rocker delivers maximum edge hold.
Ski Size (cm)
7
9
8
Ski Flex = Nose-Waist-Tail from 1-10; 10 being the stiffest. Flex ‘em.
168
176
Radius
21.5
Side Cut Tip
136
Side Cut Waist
111
Side Cut Tail
130
EST FREERIDE ROCKER
Forebody rocker with extra tip taper ensures float in the soft stuff, while positive camber underfoot with no tail rocker delivers maximum edge hold.
CARUBA CORE
Our lightest wood core delivers the best uphill feel while retaining the power and damping characteristics required for high-performance descending.
2.1 ALL MOUNTAIN EDGE
Heat treated edge that perfectly balances durability and feel.
COMP SERIES BASE
Sintered UHMW polyethylene with added carbon creates our fastest base without sacrificing durability.
Pin Tip & Smear Tail
Unique design for quick turn initiation, reduced drag, and lower swingweight.
AR100 SIDEWALL
Full-length sidewall on 100% of ski to provide maximum torsional ridgidity and edge hold.