Armada

SALE

Armada Stranger Ski

Regular
$ 649.95
Sale
$ 649.95
Regular
$ 700.00
Unit Price
per 
SOLD OUT

Armada ARW 106 UL

Regular
$ 599.95
Sale
$ 599.95
Regular
$ 700.00
Unit Price
per 
SALE

Armada Tracer Tour Ski Binding

Regular
$ 599.00
Sale
$ 599.00
Regular
$ 675.00
Unit Price
per 
SALE

Armada Grands 3L Jacket -Men's

Regular
$ 299.99
Sale
$ 299.99
Regular
$ 400.00
Unit Price
per 
SALE

Armada Emmons 3L Bib Pant - Men's

Regular
$ 199.99
Sale
$ 199.99
Regular
$ 290.00
Unit Price
per 

Armada Skin Multifit

Regular
$ 199.95
Sale
$ 199.95
Regular
$ 0.00
Unit Price
per 

Armada L10 Ski Binding

Regular
$ 175.00
Sale
$ 175.00
Regular
Unit Price
per 

Armada Irvine Hoodie

Regular
$ 129.95
Sale
$ 129.95
Regular
Unit Price
per 
SOLD OUT

Armada Varve Shirt

Regular
$ 99.95
Sale
$ 99.95
Regular
Unit Price
per 

Armada Legion Poles

Regular
$ 69.95
Sale
$ 69.95
Regular
Unit Price
per 
SOLD OUT

Armada Five Panel Ripstop Cap

Regular
$ 44.95
Sale
$ 44.95
Regular
Unit Price
per 

Armada Quilted Packable Hat

Regular
$ 44.95
Sale
$ 44.95
Regular
Unit Price
per 

Armada Seven Panel Quilted Hat

Regular
$ 44.95
Sale
$ 44.95
Regular
Unit Price
per 

In the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.

The handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.

OC’s business plan began simply:

 

“Armada. What skiing will become.”

 

 In November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.

In June 2015 Armada moved the headquarters to Park City, Utah…