[{"id":411994947828,"handle":"all-products","updated_at":"2025-06-12T13:34:53-06:00","published_at":"2023-08-02T11:47:25-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"All Products","body_html":""},{"id":283468169411,"handle":"armada-skis","title":"Armada","updated_at":"2025-04-24T14:09:39-06:00","body_html":"\u003carticle class=\"module module--text\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"text__body\" data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn the early 2000’s how people skied was changing, but legacy ski companies continued to anchor their identities in alpine racing. What came to be known as freeskiing was a departure from anything that had come before – it shared more in common with the freedom of snowboarding, skateboarding and surfing than it did with anything seen in skiing at the time. This new movement left more to the imagination, and there was a shared sentiment among a new generation of skiers that the style and progression they were pursuing should be celebrated. The time had come for a company that did exactly that.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe handful of people at the epicenter of skiing’s evolution came together: five skiers and a photographer from across the US, Canada and Europe consisting of JP Auclair, Tanner Hall, JF Cusson, Julien Regnier and Boyd Easley, along with snow sports photographer Chris O’Connell, or “OC.” This crew was poised to adapt the team-based model of snowboarding and skateboarding to a ski brand.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOC’s business plan began simply:\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e“Armada. What skiing will become.”\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e \u003c\/b\u003eIn November 2002 the operation moved from a basement home office in Truckee, California to its own building in Costa Mesa, the beach city home to so many of the world’s biggest skate and surf brands. Athletes drove the company, with Eric Iberg on board as the first team manager. Co-founder Hans Smith joined to run the business and Tyson Hall, Tanner’s brother, jumped on as the company’s sales guy.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn June 2015 Armada moved the headquarters to Park City, Utah…\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","published_at":"2021-10-28T11:36:02-06:00","sort_order":"price-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Armada"}],"published_scope":"global","image":{"created_at":"2021-10-28T11:35:59-06:00","alt":null,"width":1000,"height":1000,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/armada_logo_stack_black_0.png?v=1635442560"}},{"id":156312698928,"handle":"backcountry-touring-and-safety-gear","title":"Backcountry","updated_at":"2025-05-27T22:45:17-06:00","body_html":"\u003cp\u003eAs experienced skiers and snowboarders in the backcountry we have put together the essential collection to stay safe, comfortable, efficient, and ripping in the backcountry.\u003c\/p\u003e\n\u003cp\u003eNothing on earth is better than that backcountry pow! Skins, Beacons, Shovels, Probes, Avalanche Packs, and other safety and backcountry equipment now available at Gravity Coalition.\u003c\/p\u003e","published_at":"2019-11-16T13:44:19-07:00","sort_order":"manual","template_suffix":"backcountry-landing","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Backcountry"}],"published_scope":"global","image":{"created_at":"2019-12-14T12:18:00-07:00","alt":"","width":500,"height":500,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/arbor_pow_shredder.jpg?v=1667332554"}},{"id":410256933108,"handle":"backcountry-sale","title":"Backcountry 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Military Inspired, Durable Jacket with 3L Protection and Breathability.
Need a jacket that can stand up to the rigors of everyday shredding? Look no further than the Grands 3L Jacket. Tough durability comes courtesy of Armada’s proprietary three-layer fabric made from Recycled Brushed Canvas Ripstop, and fully taped seams with a PFC-Free DWR deliver 15K/15K of waterproof, breathable protection to keep you comfortable on the mountain. Utilitarian styling with subtle military inspiration hints at rugged intentions. The Grands 3L Jacket will withstand everything from encounters with shrubs and rocks to repeated abrasion from pack straps, all while sheltering you from howling winds and helping moderate temperature on warmer days. Whatever the mountain throws your way, the Grands has your back.
Tech Features
YKK® AquaGuard® Water Repellent Zippers
CohaesiveTM Embedded Cord Locks at Hood and Hem
Helmet Compatible Hood with Reinforced Brim
Large Interior Power Mesh Pocket
Interior secure zippered pocket with media port
Adjustable Hem
Adjustable Cuffs
Lycra Wrist Gaiters
Microfleece Chin Guard
Pit Vents
4-Way Stretch Adjustable Powder Skirt
Jacket to Pant Snap Interface
100% Seam Sealed
Scrim Backer
YKK® Water Repellent Zippers
YKK’s top of the line Vislon zipper with offset teeth and Polyurethane coating improves water resistance to seal out the elements.
CohaesiveTM Embedded Cord Locks at Hood and Hem
Integrated cinch system for perfect OTH application.
Helmet Compatible Hood with Reinforced Brim
Protective edge on hood for elevated performance and protection.
Large Interior Power Mesh Pocket
Elastic and mesh stash pocket to store oversized or bulky extras.
Interior secure zippered pocket with media port
Wireless isn't for everyone, so we made a secure pocket with a port of entry for staying connected.
Adjustable Cuffs
Velcro cuffs to adjust to tightness preference depending on the conditions.
Lycra Wrist Gaiters
Stretch material next to skin to keep snow from sneaking in beyond the wrist.
Microfleece Chin Guard
Soft fleece sewn into top area of front zip for chin area comfort and warmth.
Pit Vents
Let the pits breathe! Open zippers for optimal airflow or close them up for warmth.
4-Way Stretch Adjustable Powder Skirt
Interior stretch material built into garment for an additional snow barrier when getting pitted!
100% Seam Sealed
Waterproof fabric will not keep you dry by itself. In order to complete the waterproofing of a garment, stitched seams must be sealed with a waterproof tape. We are proud to say that all of our seams are 100% seam sealed.
