[{"id":411994947828,"handle":"all-products","updated_at":"2025-07-12T20:40:04-06:00","published_at":"2023-08-02T11:47:25-06:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"All Products","body_html":""},{"id":33866776624,"handle":"altra","title":"ALTRA","updated_at":"2025-07-10T17:05:15-06:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv id=\"WC_ContentAreaESpot_div_1_FootShaped\" class=\"genericESpot\"\u003e\n\u003cdiv id=\"ad_FootShaped\" class=\"ad\"\u003e\n\u003ch3\u003eEmbrace The Space\u003c\/h3\u003e\n\u003cp\u003eTraditional running shoes feature pointy toe boxes that squeeze the toes out of their natural position –increasing risk of bunions, hammertoes and plantar fasciitis. Altra’s FootShape™ toe box allows the toes to relax and spread out naturally and the big toe to remain in a straight position. This enhances stability and creates a powerful toe-off to maximize running performance. We wish we could call it some scientific breakthrough, but we’re simply giving your foot the working space it needs.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eKeeps big toe straight for greater stability and a more powerful toe-off\u003c\/li\u003e\n\u003cli\u003eAllows toes to relax and spread out naturally\u003c\/li\u003e\n\u003cli\u003eAllows foot to naturally stabilize excess pronation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReplicating Perfection\u003c\/h3\u003e\n\u003cp\u003eThe human foot is an anatomical masterpiece. It’s designed for stability, speed, and to get you from point A to point B. At Altra, we choose not to mess with perfection and simply let your foot do its thing. Every Altra shoe features a last that has been molded around the healthy position of a human foot. A shoe last is a 360-degree model of a foot used to create the shoe’s heel, instep, and toe box dimensions. Unlike other shoe companies that alter the last to make the shoe look more sleek and fast, we’ve chosen to let your foot decide the shape of the shoe.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 class=\"section\"\u003eZero Drop™\u003c\/h2\u003e\n\u003cdiv id=\"WC_ContentAreaESpot_div_1_ZeroDrop\" class=\"genericESpot\"\u003e\n\u003cdiv id=\"ad_ZeroDrop\" class=\"ad\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eEvery Altra running shoe features a fully cushioned Zero Drop™ platform that places the heel and forefoot at the same distance from the ground. This natural balance aligns the feet, back and body posture for less impact. It also strengthens the Achilles and lower calf muscles that have been weakened over a lifetime of running on elevated heels.\u003c\/p\u003e\n\u003ch3\u003eBenefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHeel and forefoot are the same distance from the ground\u003c\/li\u003e\n\u003cli\u003ePromotes proper form to reduce initial impact by 3–5 times\u003c\/li\u003e\n\u003cli\u003eNatural Achilles loading for better propulsion\u003c\/li\u003e\n\u003cli\u003e1-to-1 ratio naturally aligns feet, back and body posture\u003c\/li\u003e\n\u003cli\u003eEncourages better running technique\u003c\/li\u003e\n\u003cli\u003eWeight-balanced from front to back\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2018-05-23T17:23:05-06:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"vendor","relation":"equals","condition":"Altra"}],"published_scope":"global","image":{"created_at":"2018-05-23T17:26:13-06:00","alt":"","width":473,"height":579,"src":"\/\/gravitycoalition.com\/cdn\/shop\/collections\/foot-space.jpg?v=1527117973"}},{"id":34203140144,"handle":"altra-running","title":"Altra Running","updated_at":"2025-07-10T17:05:15-06:00","body_html":"\u003ch2\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cimg src=\"\/\/cdn.shopify.com\/s\/files\/1\/0970\/5364\/files\/Altra_Image_large.PNG?v=1528764308\" alt=\"\"\u003e\u003c\/h2\u003e\n\u003ch2\u003eAltra Running's Story\u003c\/h2\u003e\n\u003cp\u003eAfter years of tinkering and testing prototypes Altra has brought innovative improvements including FootShape, ZeroDrop, and Fit4Her. \u003c\/p\u003e\n\u003cp\u003eAltra founders Golden Harper and Brian Beckstead met in high school in 1992. They've been running together ever since. Even as young kids, these two pursued the sport with passion and commitment, both for fun and in competition. Golden ran his first marathon at age 10 and then set an age group world record two years later.\u003c\/p\u003e\n\u003cp\u003eGolden was raised in his family's running store, where he was always trying to improve the running experience. Curiosity and research led him to create ZeroDrop technology in 2009—by heating existing shoe models in a toaster oven, cutting out the midsoles, and leveling the cushioning platform.\u003c\/p\u003e\n\u003cp\u003eAfter exhausting every financial resource and mortgaging Brian's dad's house, Brian and Golden continued to push forward in launching Altra. In 2010, Brian laced up the first trail shoe sample for a make-or-break test run on the Wasatch 100 race course. At mile 94, he was several hours under his previous year's time and blister-free. At this emotional moment, Brian broke into tears, realizing Altra would succeed.\u003c\/p\u003e\n\u003cp\u003eFollowing years of tinkering and testing prototypes, Brian and Golden were ready to share their innovations and present a new option to the running world. Altra's unique core technologies—FootShape, ZeroDrop, and Fit4Her—made their debut. 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Step into our plushest trail runner and keep your feet comfortable all day, on all terrain. With sticky grip and cushion, tackle rugged trails with confidence. Planning to take on the tough trails? You’re gonna want some soft cushion and underfoot protection. And the Olympus 5 has just that. Lots of soft yet responsive midsole foam, combined with a sticky Vibram™ Megagrip outsole for unparalleled grip makes it easy to keep sending it on all-day adventures. Our roomiest toe box with plenty of room for your toes to move freely, with space through the midfoot, combines with zero drop to let you move naturally. An engineered mesh upper keeps this shoe lightweight and breathable. Enjoy the view. The Olympus 5 will take care of the rest.
